Modi's Melody gift to Meloni hands Parle a viral global push, Italy eyed as next market
PM Modi's surprise gift of Parle's Melody toffees to Italian PM Giorgia Meloni in Rome has gone viral, handing the Mumbai-based Parle Products an unplanned brand boost. VP Mayank Shah flags Italy as the next big market; Melody already sells in 100+ countries. Parle-G maker is also exploring an IPO.
PM Modi gifted Parle's Melody toffees to Italian PM Meloni in Rome, going viral and boosting the brand. Parle VP Mayank Shah sees Italy as next big market; Melody already sold in 100+ countries. Parle-G maker also exploring IPO.