Modi-Meloni moment sends Parle's Melody toffee viral; out of stock on quick-commerce
Parle's decades-old Melody toffee saw a sudden demand spike after PM Modi gifted it to Italian PM Meloni, triggering stockouts across Blinkit, Zepto and Swiggy Instamart. Parle's VP says the company is 'shocked' but rules out a price hike, with the brand already exported to 100 countries.
Parle's Melody toffee stocked out on Blinkit, Zepto and Swiggy Instamart after PM Modi gifted it to Italy's PM Meloni. No price hike planned.
Business Today · Latest · 5/20/2026, 11:04:04 AM · Ask about this →