Modi-Meloni Melody moment hands Parle a global ad reel it didn't pay for
PM Modi gifting Italian PM Meloni a Melody toffee went viral, with Parle Products' Mayank Shah flagging the boost to global visibility for the brand sold across 100+ countries. The traded ticker, unrelated infra firm Parle Industries, locked 5% upper circuit at ₹5.25 on 8 lakh shares — a misfire, as Parle Products stays privately held with no IPO plans.
Parle Industries (unrelated infra firm) hit 5% upper circuit after PM Modi gifted Italian PM Meloni Melody toffees. Parle Products' Mayank Shah said the viral moment boosts global visibility; company remains privately held with no IPO plans.
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- Mint · Markets — 2h after first sighting