Modi Illva pushes past Rockford whisky into flavoured vodka and super-premium spirits

Betting on India's premiumisation shift, Modi Illva launches Artic flavoured vodkas and higher-end Indian spirits with a ₹200-crore, 5-year investment. It targets 3.2M nine-litre cases in FY26 (3M whisky, 200K vodka) and a new facility next month, as the India-UK FTA lowers Scotch duties.

— Filed Thu, 16 Jul, 2026, 13:08 IST · Source Mint · Companies · Updated

Modi Illva expands beyond Rockford whisky with flavoured Artic vodkas and super-premium Indian spirits, betting on premiumisation and changing drinking habits, backed by ₹200-crore investment as India-UK FTA lowers Scotch import duties.

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