Modern Bread Raises Prices Rs 5 Per Loaf; Britannia, Wibs Expected To Follow
Rising packaging and freight costs push Modern Bread to hike prices Rs 5 per loaf, with Britannia and Wibs likely to mirror the move. Biscuit price increases are expected next, compounding inflationary pressure after Amul's Rs 2/litre milk hike effective May 14.
Modern Bread raises loaf prices Rs 5 on packaging and freight costs; Britannia and Wibs expected to follow with similar bread price hikes.
NDTV Profit · 5/19/2026, 5:15:39 AM · Ask about this →