Modern Bread Raises Prices Rs 5 Per Loaf; Britannia, Wibs Expected To Follow
Rising packaging and freight costs push Modern Bread to hike prices Rs 5 per loaf, with Britannia and Wibs likely to mirror the move. Biscuit price increases are expected next, compounding inflationary pressure after Amul's Rs 2/litre milk hike effective May 14.
Modern Bread has raised prices by Rs 5 amid rising packaging and freight costs, with Britannia and Wibs expected to follow. Biscuit price hikes are likely next, following Amul's Rs 2/litre milk price increase effective May 14.
Why this matters
Modern Bread's Rs 5 hike extends a staples inflation cycle that already includes Amul's Rs 2/litre milk increase from May 14, with Britannia, Wibs and biscuit makers poised to follow.
Retail-brand activity steady at 338 signals over the last 90 days.