Midnight Munchies: Instamart Orders Surge Across India During FIFA World Cup 2026 Final
Swiggy Instamart data shows late-night quick-commerce demand spiking between 1:31am-2:15am during the FIFA final, with Hosur orders up 41.9% and iced tea/kombucha demand jumping 147% as snackers in Bengaluru, Jodhpur, Guwahati and other cities stayed up for the match.
Instamart data shows late-night quick-commerce grocery orders spiked during FIFA World Cup 2026 final, with snacks, noodles and beverages seeing sharp demand across Indian cities.