Meta taps CRED's Kunal Shah as WhatsApp CEO to accelerate Pay rollout
After a three-month search, Meta CPO Chris Cox confirmed Kunal Shah will lead WhatsApp, with a mandate to scale revenue and WhatsApp Pay. His CRED and UPI playbook positions India as the testbed for monetization.
Meta CPO Chris Cox detailed how CRED founder Kunal Shah was hired as WhatsApp CEO after a three-month process. Shah will drive WhatsApp's revenue expansion and WhatsApp Pay growth, leveraging his Indian fintech and UPI experience.