Men's diamond jewellery tripled since 2020, now 15% of India's ₹8.7 lakh crore market
Despite soaring gold prices, men's diamond and gold jewellery demand grew 30% last year in India and has tripled since 2020, per IGI. The category now accounts for 15% of the ₹8.70 lakh crore jewellery market, fueled by Bollywood influence and next-gen wealth, with retailers like AS Motiwala riding the wave.
Men's diamond and gold jewellery demand is booming in India, growing 30% last year and tripling since 2020, now 15% of the ₹8.70 lakh crore jewellery market, driven by Bollywood influence and next-gen wealth.