Memory-chip surge lifts device prices; Apple hikes India MacBook Neo 14.3% to Rs 79,900
Billions flowing into memory fabs won't cool prices near-term, with memory costs up 98% in Q1 2026 and 58-63% further gains projected. Apple has already raised Mac prices in India, and higher consumer-electronics retail tags loom across Samsung, Micron and SK Hynix supply chains.
Rising memory chip costs are pushing up electronics prices mid-cycle. Apple raised Mac prices in India, with entry-level MacBook Neo climbing 14.3% to Rs 79,900, signaling higher consumer-electronics retail prices ahead.