Memory-chip inflation may sink 54% of India's festive smartphone demand, cutting 2025 sales by up to 30%
A Techarc-Trakin Tech study of 5,958 buyers warns 54% of festive shoppers will defer purchases or pivot to refurbished as entry-segment prices climb 8-12%. Annual sales could slide to 115-120M units from 136-138M, while the refurbished market swells to 30-32M units.
Study warns 54% of festive smartphone buyers in India may defer or shift to refurbished as memory-chip inflation lifts entry-segment prices 8-12%, potentially cutting annual sales to 115-120M units and boosting refurbished market to 30-32M units.
Why this matters
Memory-chip inflation marks a structural headwind for India's smartphone sector, threatening festive momentum and accelerating a consumer shift toward refurbished devices in the entry segment.
Retail-company signals steady at 1,399 in last 90 days, indicating consistent sector activity.