Memory chip crunch squeezes India's sub-Rs 25,000 smartphone segment as prices climb

A memory chip supply shortage is pushing up handset prices across India's mid-range market. Ten current models from Poco, Realme, iQOO, Motorola, Vivo, Xiaomi and Samsung still fit the under-Rs 25,000 band, spanning Rs 18,999 to Rs 24,999, amid sale-season buying.

— Filed Fri, 3 Jul, 2026, 15:19 IST · Source NDTV Profit · Updated

Memory chip supply crunch is pushing up smartphone prices in India, squeezing the mid-range under-Rs 25,000 segment. Piece lists ten current models from Poco, Realme, iQOO, Motorola, Vivo, Xiaomi and Samsung amid sale-season buying, relevant to electronics retail pricing.