Mehrasons MD Ajay Mehra calls for dedicated Gold Board to fix sector bottlenecks
Mehrasons Jewellers MD Ajay Mehra has urged the Centre to create a dedicated Gold Board or Ministry of Gold to address ecosystem-wide challenges across import, financing, refining, export and regulation, and to push gold-backed financial products that could cut India's import dependence.
Mehrasons Jewellers MD Ajay Mehra urged the Indian government to set up a dedicated Gold Board or Ministry of Gold to address ecosystem challenges across import, financing, refining, export and regulation, and promote gold-backed financial products to reduce import dependence.
Why this matters
Mehrasons' MD steps into a policy-advocacy role, framing the brand as a sector voice on gold regulation, financing and import dependence rather than a pure retail player.
Leadership signals are steady with 164 signals tracked over the last 90 days.