Meghalaya pineapples double Delhi festival sales to 30 tonnes as organised retail comes onboard
Farmer collectives now supply Reliance Retail, Blinkit, Lulu Group and Safal-Mother Dairy, with value-added products fetching up to ₹1,500/kg and a 2-tonne export consignment reaching Dubai. Festival sales doubled year-on-year, lifting 433 farmers' incomes by 80%.
Meghalaya's fourth Delhi Pineapple Festival sold 30 tonnes, double last year. Farmer collectives now supply organised retail buyers including Reliance Retail, Blinkit, Lulu Group and Safal-Mother Dairy, with value-added products commanding premium prices and export consignments to Dubai.
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