Meesho to acquire B2B platform Kirana Club for Rs 202 crore
Meesho is set to buy B2B platform Kirana Club for Rs 202 crore, deepening its push into kirana-focused B2B commerce that serves India's neighbourhood retailers and expands its reach beyond social commerce.
Meesho is set to acquire B2B platform Kirana Club for Rs 202 crore, expanding its reach into kirana-focused B2B commerce serving Indian retailers.
Why this matters
The acquisition lands as Meesho opens its Rs 5,421 crore IPO on Dec 3 at a Rs 50,096 crore valuation, signalling a diversification beyond social commerce into kirana-focused B2B just ahead of listing.
Retail-company signals are accelerating, up 543100% QoQ.