Meesho targets India’s unorganised retail market through reseller-led social commerce
Meesho is positioning its social-commerce model around enabling individual resellers to market products to consumers, extending digital selling access across India’s fragmented retail base.
Meesho is targeting India’s unorganised retail sector through its reseller-led social commerce model, enabling individuals to sell products to consumers.
Why this matters
The signal extends Meesho’s recent focus on reseller-led social commerce, including efforts to digitise unorganised retail and use reseller networks to bring fragmented sellers into digital commerce.
Retail-company signals are accelerating, up +221900% quarter over quarter.