Meesho’s reseller network targets India’s unorganised retail opportunity
Meesho is positioning its social-commerce platform as a way to help independent resellers sell to consumers, tapping India’s vast unorganised retail market.
Meesho is positioned as revamping India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The signal extends Meesho’s recent reseller-led focus on India’s unorganised retail market, following signals on organising the retail base and digitising unorganised retail through its reseller model.
Retail-company signals are accelerating, up 223367% QoQ.