Meesho’s reseller model targets India’s unorganised retail network, resurfacing an October 2019 move
Meesho was positioning its social-commerce platform, as of October 2019, as a way to equip independent resellers and small merchants with digital selling tools, extending consumer distribution beyond organised retail channels.
Meesho is described as revamping India’s unorganised retail sector by empowering resellers, highlighting its social-commerce model and potential impact on small merchants and consumer distribution.