Meesho’s reseller model targeted India’s fragmented retail base
In a 2019 profile, Meesho outlined how its marketplace model enabled individuals and small sellers to sell through reseller networks, extending digital commerce into India’s unorganised retail economy.
Meesho is revamping India’s unorganised retail sector by empowering resellers, expanding its marketplace-led distribution model for small sellers and consumer commerce.
Why this matters
The 2019 reseller profile aligns with Meesho’s recent spotlight on reseller-led access to unorganised retail and follows its 48% revenue growth update and ₹75 crore grocery-expansion commitment.
retail-company is accelerating, up +200457% QoQ.