Meesho's ₹202-crore all-cash acquisition of Kirana Club resurfaces, reviving B2B push
Resurfacing a June 2026 move, Meesho's acquisition of Kirana Club, a B2B platform with 4.1 million registered retailers, for about ₹202 crore in cash is back in focus. The deal aimed to expand kirana reach across Tier 2–4 and rural markets using Meesho's logistics, supplier and marketplace infrastructure.
Meesho will acquire Kirana Club for about Rs 202 crore in cash, adding its 4.1 million-retailer B2B platform. The deal targets deeper kirana coverage in Tier 2–4 and rural India through Meesho’s logistics, supplier network and marketplace infrastructure.
Why this matters
The acquisition extends Meesho’s recent focus on its reseller-led marketplace model as a route to formalising Indian retail and reaching India’s unorganised retail base.
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