Meesho positions reseller network as a route to modernising unorganised retail
Meesho is highlighting its reseller-led marketplace model as a way for individuals to sell products through its network, extending digital commerce access across India’s largely unorganised retail base.
Meesho is positioning its reseller-led platform as a way to modernise India’s unorganised retail sector by enabling individuals to sell products through its network.
Why this matters
Meesho’s latest positioning follows recent signals on reseller-led digitisation in India’s unorganised retail market and its social-commerce approach to bringing more sellers into digital commerce.
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