Meesho positions reseller network as a route to digitise unorganised retail
Meesho is highlighting its reseller-led platform as a tool to help independent sellers reach customers online, framing social commerce as a bridge for India’s largely unorganised retail economy.
Meesho is positioning its reseller-led platform as a way to empower resellers and modernise India’s unorganised retail sector.
Why this matters
The signal follows recent coverage of Meesho’s reseller model targeting and digitising unorganised retail, alongside renewed attention to its Rs 202 crore Kirana Club acquisition expanding B2B FMCG reach.
retail-company is accelerating, up 1,110,700% QoQ.