Meesho doubles down on reseller-led social commerce in India
Meesho is positioning its reseller network as a route to organise fragmented retail demand, using social commerce to widen product distribution beyond traditional retail channels.
Meesho is revamping India’s unorganised retail sector by empowering resellers, highlighting its social-commerce model and distribution strategy.
Why this matters
Meesho’s reseller-led social commerce focus follows recent signals that its reseller model brings unorganised Indian retail into digital commerce and targets India’s fragmented retail market.
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