Meesho doubles down on reseller-led digitisation of India’s unorganised retail
Meesho is advancing its social-commerce model by enabling resellers to bring unorganised retail demand online, strengthening a distribution approach built around local networks and mobile-first entrepreneurship.
Meesho is working to transform India’s unorganised retail sector by enabling resellers, strengthening its social-commerce-led distribution model.
Why this matters
The move extends Meesho’s October 2019 strategy of using resellers to reach unorganised retail and follows its planned ₹202 crore Kirana Club acquisition to expand B2B retail reach.
Retail-company signals are accelerating, up +201600% QoQ.