Meesho buys Kirana Club in Rs 202 crore all-cash deal to expand B2B ecommerce
Meesho will acquire 100% of B2B retail platform Kirana Club for Rs 202 crore in cash, adding a network of 4.1 million small retailers across Tier 2-4 cities. Kirana Club will run independently as a wholly-owned subsidiary, deepening Meesho's push into wholesale commerce.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore all-cash to expand its B2B ecommerce operations. Kirana Club, serving 4.1 million small retailers in Tier 2-4 cities, will operate independently as a wholly-owned subsidiary.
Why this matters
The acquisition follows Meesho's Rs 5,421 crore IPO preparations, signaling a dual push to scale its B2B FMCG distribution to kiranas while broadening its e-commerce footprint ahead of going public.
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