Meesho buys Kirana Club in Rs 202 crore all-cash deal to expand B2B ecommerce
Meesho acquires 100% of B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal, tapping its network of 4.1 million small retailers across Tier 2-4 cities and rural India. The move leverages Meesho's logistics and supplier base to deepen B2B operations.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, leveraging logistics and supplier networks to serve 4.1M small retailers in Tier 2-4 cities and rural India.
Why this matters
The all-cash Kirana Club buy extends Meesho's recent B2B push, adding a 4.1 million small-retailer network to widen its reach across Tier 2-4 and rural India.
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