Meesho buys Kirana Club for Rs 202 crore to widen B2B retail reach
Meesho takes a 100 percent stake in B2B platform Kirana Club in an all-cash Rs 202 crore deal, absorbing its 4.1 million small-retailer network across Tier 2-4 cities to scale FMCG distribution and B2B ecommerce in underserved markets.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash, gaining its 4.1 million small-retailer network across Tier 2-4 cities to expand B2B ecommerce and FMCG distribution in underserved Indian markets.
Why this matters
The all-cash Rs 202 crore Kirana Club buy deepens Meesho's B2B push, aligning with recent moves to scale B2B ecommerce reach and FMCG distribution across Tier 2-4 cities.
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