Meesho buys Kirana Club for Rs 202 crore to scale B2B retail push
Meesho acquires B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, taking a 100 percent stake. The buy folds Kirana Club's 4.1 million small-retailer network across Tier 2-4 cities into Meesho's logistics and marketplace infrastructure, deepening its B2B ecommerce ambitions.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore all-cash to expand its B2B e-commerce operations, integrating its 4.1 million small-retailer network in Tier 2-4 cities into Meesho's logistics and marketplace infrastructure.
Why this matters
The buy extends Meesho's push beyond consumer marketplace into B2B commerce, adding a 4.1 million-strong retailer base in Tier 2-4 India to its logistics stack.
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