Meesho buys Kirana Club for Rs 202 crore to scale B2B ecommerce push
Meesho has acquired B2B retailing platform Kirana Club in an all-cash deal worth Rs 202 crore, taking a 100% stake in Kirana Club Pte Ltd. The buy targets 4.1 million small retailers across Tier 2-4 cities; Kirana Club will run as an independent wholly-owned subsidiary.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, targeting 4.1 million small retailers in Tier 2-4 cities. Kirana Club will operate as an independent wholly-owned subsidiary.
Why this matters
Meesho's Rs 202 crore Kirana Club buy marks a deliberate push into B2B kirana retail, extending its reach into Tier 2-4 cities and deepening its wholesale ecommerce footprint among millions of small retailers.
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