Meesho buys Kirana Club for Rs 202 crore to scale B2B ecommerce in small-town India
Meesho will acquire B2B retail platform Kirana Club in an all-cash deal worth about Rs 202 crore, extending its reach to 4.1 million small retailers across Tier 2-4 and rural India. Kirana Club will operate as a wholly-owned subsidiary.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore in an all-cash deal, expanding its B2B ecommerce reach to 4.1 million small retailers across Tier 2-4 and rural India. Kirana Club stays a wholly-owned subsidiary.
Why this matters
The acquisition builds on Meesho's B2B expansion strategy, consistent with recent signals of it scaling B2B ecommerce across Tier 2-4 India through an all-cash play to reach rural retailers.
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