Meesho buys Kirana Club for Rs 202 crore to expand B2B FMCG distribution to kiranas
Meesho acquires B2B retailing platform Kirana Club in an all-cash deal for a 100 percent stake, gaining access to 4.1 million small retailers across Tier 2-4 cities and rural India. The move deepens Meesho's push into B2B ecommerce and FMCG distribution to neighbourhood kirana stores.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore all-cash, gaining 4.1 million small retailers across Tier 2-4 cities and rural India to expand B2B ecommerce and FMCG distribution to kiranas.
Why this matters
The Kirana Club buy extends Meesho's B2B ambitions seen in Meesho Mall's P&G, HUL and Himalaya personal care tie-ups, and comes as its Rs 5,421 crore IPO resurfaces at a Rs 50,096 crore valuation.
Retail-company signals are accelerating, up 878400% QoQ.