Meesho buys Kirana Club for Rs 202 crore to deepen B2B push in Tier 2-4 India
Meesho acquires 100% of B2B retailing platform Kirana Club in an all-cash deal worth about Rs 202 crore, tapping its 4.1 million registered retailers to expand kirana access and fulfillment across Tier 2-4 and rural markets.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, aiming to expand B2B ecommerce, kirana access, and fulfillment in Tier 2-4 and rural markets across India.
Why this matters
The Rs 202 crore all-cash buy of Kirana Club and its 4.1 million retailers extends Meesho's B2B ecommerce push, consistent with recent signals of scaling B2B reach into rural and Tier 2-4 India.
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