Meesho buys Kirana Club for Rs 202 crore in all-cash deal to scale B2B ecommerce
Meesho acquires B2B retailing platform Kirana Club as a wholly-owned subsidiary, gaining access to 4.1 million registered retailers across Tier 2-4 and rural India. The all-cash deal marks Meesho's push to deepen its B2B ecommerce play among small kirana stores.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, targeting small kirana retailers in Tier 2-4 and rural India. Kirana Club will operate as a wholly-owned subsidiary.
Why this matters
The buyout advances Meesho's B2B ecommerce strategy, echoing recent signals of it acquiring Kirana Club to scale B2B retail and commerce across Tier 2-4 India.
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