Meesho buys Kirana Club for Rs 202 crore in all-cash deal to scale B2B commerce
Meesho acquires FMCG B2B platform Kirana Club for Rs 202 crore, gaining access to 4.1 million registered retailers across Tier 2-4 cities and rural India. The all-cash deal leverages Meesho's logistics and supplier network to deepen its push into B2B ecommerce.
Meesho acquires B2B FMCG platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, leveraging its logistics and supplier network to serve 4.1 million small retailers across Tier 2-4 cities and rural India.
Why this matters
The acquisition follows Meesho's signaled move to deepen B2B retail distribution and comes amid leadership churn after CHRO Ashish Kumar Singh's exit. It marks a strategic push into rural FMCG commerce.
Retail-company activity steady with 4,106 signals over the past 90 days.