Meesho buys Kirana Club for Rs 202 Cr to enter B2B kirana commerce
Meesho acquires Singapore-based Kirana Club and its Indian arm Retail Pulse Labs in a Rs 202.08 Cr all-cash deal, gaining access to 4.1M registered kirana retailers across tier II-IV and rural India. Move marks Meesho's entry into the $650B grocery market via B2B distribution.
Meesho will acquire Singapore-based Kirana Club and its Indian B2B arm Retail Pulse Labs for Rs 202 crore, marking entry into B2B kirana commerce with access to 4.1 million registered retailers across tier II-IV and rural markets.