Meesho buys Kirana Club for ₹202 cr to push deeper into Tier 2-4 kirana retail
Meesho is acquiring Kirana Club and subsidiary Retail Pulse Labs in a ₹202.08 crore all-cash deal, taking 100% control to extend B2B reach among kirana stores in smaller cities and rural India. The move pits it more directly against Udaan and Jumbotail as Q4 revenue rose 47% to ₹3,531 crore.
Meesho will acquire Kirana Club and subsidiary Retail Pulse Labs for ₹202 crore to deepen its B2B reach among kirana retailers across Tier 2-4 and rural India, expanding beyond marketplace operations amid competition from Udaan and Jumbotail.