Meesho buys Kirana Club for ₹202 cr to crack B2B grocery
Meesho acquires Kirana Club in a ₹202-crore deal, gaining access to 4.1 million registered kirana retailers. The startup will operate independently within Meesho, plugging into its logistics and supplier network to push deeper into India's $658 billion grocery market, where kiranas still hold a 91% share.
Meesho acquires Kirana Club for ₹202 crore to expand into B2B grocery commerce, gaining access to 4.1 million kirana retailers. Founders stay on; Kirana Club operates independently within Meesho, leveraging its logistics and supplier network for small retailers.