Meesho buys Kirana Club for ₹202 cr in first-ever acquisition, eyes FMCG distribution play
Meesho will acquire B2B kirana commerce platform Kirana Club for ₹202 crore by March 2027, gaining access to 4.1 million small retailers across tier-2/3/4 towns. The deal pushes Meesho into India's $658 billion grocery market, where kiranas still command 91% share.
Meesho will acquire B2B kirana commerce platform Kirana Club for ₹202 crore, its first acquisition, expanding into the FMCG distribution segment serving 4.1 million small retailers across tier-2/3/4 towns and rural India.