Meesho bets on resellers to digitise India’s unorganised retail base
Meesho’s social-commerce model enables individuals and small sellers to market products through reseller networks, extending digital commerce access into India’s fragmented unorganised retail sector.
Meesho is using its reseller-led model to support and digitise India’s unorganised retail sector, enabling individuals and small sellers to market products through social commerce.
Why this matters
The signal extends Meesho’s recent focus on unorganised retail, following coverage of its ₹202 crore Kirana Club acquisition and a resurfaced 2019 reseller-model move.
Retail-company is accelerating, up +183438% QoQ.