Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B commerce
Meesho buys 100% of B2B FMCG platform Kirana Club, home to 4.1 million registered retailers, in an all-cash deal to deepen category coverage, sharpen fulfillment, and accelerate kirana acquisition across Tier 2-4 cities and rural India.
Meesho acquires B2B FMCG retailing platform Kirana Club for Rs 202 crore all-cash to strengthen B2B ecommerce, expand category coverage, improve fulfillment, and accelerate kirana acquisition across Tier 2-4 cities and rural India.
Why this matters
Meesho's Rs 202 crore all-cash purchase of Kirana Club marks a decisive push into B2B ecommerce, extending its reach into Tier 2-4 and rural India via 4.1 million registered retailers.
Retail-company activity is accelerating, up 607500% QoQ.