Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B commerce
Meesho has bought a 100 percent stake in B2B retail platform Kirana Club for Rs 202 crore in cash, adding 4.1 million registered kirana retailers to deepen its FMCG distribution across Tier 2-4 and rural India. Kirana Club posted FY25 turnover of Rs 4.9 crore, up from Rs 2.7 crore in FY24.
Meesho acquires B2B retail platform Kirana Club in a Rs 202 crore all-cash deal, gaining 4.1 million registered kirana retailers to strengthen B2B ecommerce and FMCG distribution in Tier 2-4 and rural India.
Why this matters
The acquisition builds on Meesho's B2B ecommerce push, extending its distribution reach across Tier 2-4 and rural India by absorbing Kirana Club's 4.1 million retailer network.
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