Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B FMCG reach
Meesho buys 100% of B2B retail platform Kirana Club for Rs 202 crore in cash, folding in its 4.1 million-retailer network to push FMCG e-commerce fulfillment deeper into Tier 2-4 and rural India. Kirana Club, which posted Rs 4.9 crore FY25 turnover, stays a wholly-owned subsidiary.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore all-cash, integrating its 4.1 million-retailer network to expand FMCG e-commerce fulfillment across Tier 2-4 and rural India. Kirana Club stays a wholly-owned subsidiary.
Why this matters
The acquisition marks Meesho's push into B2B FMCG distribution, building on its Rs 202 crore all-cash bet to scale reach across Tier 2-4 and rural India via Kirana Club's 4.1 million-retailer network.
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