Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B commerce
Meesho will buy a 100 percent stake in B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, tapping its 4.1 million registered retailers to expand kirana and B2B ecommerce access across Tier 2-4 and rural India.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, expanding B2B ecommerce and kirana access across Tier 2-4 and rural India via its logistics and supplier network.
Why this matters
The Kirana Club acquisition marks Meesho's push into B2B retail, echoing recent signals of its Rs 202 crore all-cash move to expand kirana ecommerce reach across smaller cities and rural India.
Retail-company signals are accelerating, up 715900% QoQ.