Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B ecommerce

Meesho takes 100% of B2B retail platform Kirana Club, adding 4.1 million small retailers across Tier 2-4 cities to expand FMCG distribution reach. Kirana Club posted Rs 15.8 crore FY26 turnover, up from Rs 4.9 crore in FY25 and Rs 2.7 crore in FY24.

— Filed Sun, 19 Jul, 2026, 18:18 IST · Source Financial Express · BrandWagon · Updated

Meesho will acquire B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, gaining 4.1 million small retailers across Tier 2-4 cities to expand its B2B ecommerce and FMCG distribution reach.

Why this matters

The all-cash Kirana Club buy follows Meesho's Rs 5,421 crore IPO at a Rs 50,096 crore valuation, signaling an aggressive push to deepen B2B ecommerce and FMCG distribution across smaller Indian cities.

Retail-company signals are accelerating, up 898800% QoQ.