Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B ecommerce
Meesho will buy 100% of B2B retail platform Kirana Club, folding in its 4.1 million registered kirana retailers to deepen FMCG distribution across Tier 2-4 cities and rural India. The all-cash deal targets faster expansion of Meesho's B2B ecommerce operations.
Meesho will acquire B2B retail platform Kirana Club in a Rs 202 crore all-cash deal, integrating its 4.1 million registered kirana retailers to expand B2B ecommerce and FMCG distribution across Tier 2-4 cities and rural markets in India.