Meesho acquires Kirana Club for Rs 202 crore to scale B2B retail reach
Meesho buys 100% of B2B platform Kirana Club in an all-cash deal, adding 4.1 million small retailers across Tier 2-4 cities. The move targets deeper FMCG ecommerce penetration and better fulfillment economics in underserved markets.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash, gaining 4.1 million small retailers across Tier 2-4 cities to expand FMCG ecommerce reach and improve fulfillment economics in underserved markets.