Meesho acquires Kirana Club for Rs 202 crore to scale B2B reach across Tier 2-4 India
Meesho buys 100% of community-first FMCG ordering platform Kirana Club in an all-cash deal, gaining access to 4.1 million registered small retailers. The buy deepens Meesho's B2B ecommerce push into smaller cities as it builds out grocery and kirana supply operations.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore in an all-cash deal, expanding its B2B ecommerce reach to 4.1 million small retailers across Tier 2-4 India via community-first FMCG ordering.
Why this matters
The acquisition marks Meesho's aggressive expansion into B2B commerce, following its all-cash Kirana Club deal aimed at scaling grocery and kirana supply across Tier 2-4 India.
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