Meesho acquires Kirana Club for Rs 202 crore to scale B2B kirana supply network
Meesho buys 100% of B2B FMCG platform Kirana Club in an all-cash deal, gaining 4.1 million registered small retailers across Tier 2-4 cities. The buy deepens Meesho's B2B ecommerce and kirana supply push against a target that posted Rs 4.9 crore revenue in FY25.
Meesho will acquire B2B FMCG retailing platform Kirana Club for Rs 202 crore all-cash, gaining 4.1 million registered small retailers across Tier 2-4 cities to expand its B2B ecommerce and kirana supply operations.
Why this matters
The deal lands as Meesho pushes into public markets with a Rs 5,421 crore IPO at a Rs 50,096 crore valuation, signaling aggressive expansion into B2B FMCG distribution alongside its retail listing plans.
Retail-company signals are accelerating, up +641300% QoQ.