Meesho acquires Kirana Club for Rs 202 crore to scale B2B FMCG ordering
Meesho buys 100% of B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, folding in 4.1 million registered retailers across Tier 2-4 cities. Kirana Club will run as a wholly-owned subsidiary as Meesho pushes into FMCG ordering for small merchants.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, targeting FMCG ordering by 4.1 million small retailers in Tier 2-4 cities. Kirana Club will operate as a wholly-owned subsidiary.
Why this matters
The Kirana Club buyout marks Meesho's move beyond consumer ecommerce into B2B FMCG distribution, adding 4.1M retailers to fuel its small-merchant ordering strategy across smaller Indian cities.
Retail-company activity is accelerating, up 724,800% QoQ.