Meesho acquires Kirana Club for Rs 202 crore to scale B2B FMCG ordering
Meesho picks up a 100% stake in B2B retail platform Kirana Club in an all-cash deal, targeting FMCG ordering by small kirana retailers across Tier 2-4 cities and rural India. Kirana Club brings 4.1 million registered retailers, with FY25 turnover at Rs 4.9 crore.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal to expand its B2B e-commerce operations, targeting FMCG ordering by small kirana retailers in Tier 2-4 cities and rural India.
Why this matters
The Kirana Club buy pushes Meesho deeper into B2B distribution, extending its all-cash acquisition streak aimed at scaling B2B ecommerce and FMCG ordering across Tier 2-4 India.
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