Meesho acquires Kirana Club for Rs 202 crore to scale B2B FMCG ordering
Meesho will buy 100% of B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, tapping its 4.1 million registered retailers across Tier 2-4 and rural India to expand FMCG ordering. Kirana Club's turnover rose from Rs 2.7 crore in FY24 to Rs 4.9 crore in FY25, targeting Rs 15.8 crore in FY26.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, targeting FMCG ordering for 4.1 million small retailers across Tier 2-4 and rural India.
Why this matters
The acquisition follows Meesho's Rs 5,421 crore IPO that opened Dec 3 at Rs 105-111, valuing the firm at Rs 50,096 crore, signaling a B2B push alongside its public-market debut.
Retail-company signals are accelerating, up 891100% QoQ.